examples
SCENARIO. It's 4 pm and you have just returned from a meeting with undergraduate and graduate admissions people.
The topic, declining enrollment in critical programmatic areas, concerns everyone. Your own department
is not insulated from the effects of competition from better known colleges and universities. You ponder,
"How can we compete? Is there a recruiting methodology that we might use that others are not using?"
You take a few moments to review the process from first contact with a gifted potential student through
meeting the parents, talking with high school guidance counselors, student interviews, the online admission
system, all the many steps that should end with a talented student successfully enrolled.
"Of course," you think, "the time factor! We can get there first! When the student we are interested
in first contacts us, we can bring it all together in a matter of days, whereas our competitors may take weeks to respond."
You open up your new FileMaker Pro® database from FMPRO2GO.COM, the database that is used to track all
inquiry information and provide immediate follow-up to student inquiries. You realize that you do have
the tools that you need to create an immediate response system for student inquiries. All you have to do
is explain this to your efficient assistant and it will begin working for you.
» » Sound familiar? Don't have that database yet?
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